We proudly cite Adam Internet as one of our great success stories. The South Australian ISP came on board in 2007 for a television commercial to promote their unique “Naked” ADSL 2+ plans. We responded to the brief with an ad that generated so many new residential enquiries that it had to be temporarily pulled from air to let their call centre catch up. The “Naked Man” commercial went on to become a memorable icon of their market presence that is still recognised by locals years after the campaign ended.
Our 6 year relationship brought us a host of fun creative challenges too numerous to count and saw Adam’s revenue more than double.
In late 2013, Adam Internet was sold to Iinet for $60 Million.
So what did we do for Adam? Brand refreshes, an award winning website, TV commercials, radio commercials, cinema ads, online banner advertising, product naming, christmas promotions, an HTML5 game, Facebook promotions, pull-up banners, bus-back advertisements, vehicle wraps, press ads, printed flyers, brochures, business cards, signage, interior branding, 3D merchandising, corporate videos, targeted business campaigns and special promotional projects just starts to scratch the surface.
Redesigning the Adam Internet website was without doubt the longest and most intricate site developments that we have been involved with. The site needed to be fast, clean and easy to use while meeting certain design goals set personally by the chairman. We collaborated extensively with web builders Plastyk as well as Adam Internet’s own web and marketingn departments and in September 2013 our hard work was rewarded with The Web Marketing Award for Best Internet Provider Website.
Sadly, the site has since been replaced with a duplicate of Iinet’s generic website template.