• Cricket Flat Logo Our Cricket Flat brand is a playful take on the creature’s melodious nature – more often heard than seen. The glyphs of musical notation allowed us to represent the form of the insect without the visceral details that some might find off-putting.

  • Cricket Flat Bottles The labels use silver foil and blind varnished accents to add subtle character to the restrained design.

  • Cricket Flat Business Cards Reversing one side of the card to white on black ties in nicely with the wine label while adding dynamism to a display of cards scattered on a table top.

  • Cricket Flat Pull-Up Banner This pull-up banner makes it easy for the proprietors of Cricket Flat to have a professional-looking stall at any local wine event that they choose to attend.

CRICKET FLAT

branding / packaging
Overview

Grape growers Brett & Julianne Williams asked us to create a label for their new cab. sav. The name of their property sparked a broad scope of clever, cute, and tongue-in-cheek branding ideas but we knew that we wanted something more elegant for the final outcome. Our Cricket Flat brand is a playful take on the creature’s melodious nature – more often heard than seen. The glyphs of musical notation allowed us to represent the form of the insect without the visceral, insectoid detail that some might find off-putting.

The client was delighted with the outcome – particular the elongated musical “flat” used for the cricket’s head.

Be sure to pick up a bottle if you see it. You won’t be disappointed.

Deliverables

Cricket flat brand. Wine label with 6 different cricket-fact back labels. Business cards. Pull-up banner.