Grape growers Brett & Julianne Williams asked us to create a label for their new cab. sav. The name of their property sparked a broad scope of clever, cute, and tongue-in-cheek branding ideas but we knew that we wanted something more elegant for the final outcome. Our Cricket Flat brand is a playful take on the creature’s melodious nature – more often heard than seen. The glyphs of musical notation allowed us to represent the form of the insect without the visceral, insectoid detail that some might find off-putting.
The client was delighted with the outcome – particular the elongated musical “flat” used for the cricket’s head.
Be sure to pick up a bottle if you see it. You won’t be disappointed.
Cricket flat brand. Wine label with 6 different cricket-fact back labels. Business cards. Pull-up banner.