After we completed the Brownbuilt website, the Arrowcrest group quickly put us back to work on a new site for another division, John Shearer farm equipment. Shearer’s machines have a great reputation for longevity but their website was well and truly worn out after more than 10 years online without and change to the design at all.
The first step was to redraw and freshen up their ageing brand. We removed some dated embellishments, evened up letter-forms and established a comprehensive set of logo variations for use throughout their marketing collateral.
With brief in hand we cycled through our normal research process and then designed a series of concept visuals for the client to review. We knew, however, that we would likely have a problem getting out ideas across using just still images. In order to convey some of the modern features that we wanted to included in the site, we broke the still visuals down into a number of components and the reassembled them into an interactive HTML slideshow that would simulate the behaviour of the finished product. The the concept was enthusiastically approved and the website was completed using WordPress to allow for the easy addition of new plugins down the track.
As an interesting side project, the John Shearer lads mentioned that a belt buckle would make for a popular promotional item with their dealers and end users. The bespoke buckles were spin-cast and hand finished in the USA based on our revised logo.