• Portside Logo Our identity for Portside Christian College is an example of how a simple typographic quirk can transform a name into a brand.

  • Portside Name Badge A 3D visual of a "jewel" type name badge for client approval prior to production.

  • Portside-Signage 3D building signage at Portside Christian College

Portside Christian College

branding / graphic design
Overview

At our first briefing session, Portside Christian College brought us an example of a new identity design that had been proposed to them. We instantly saw problems with the concept and helped them to understand why they needed something more refined.

After getting the go-ahead to explore alternatives, we began our usual design process and quickly hit on an aspect of the name that would lend itself perfectly to a simple and relevant type-based solution.