• Priority Health TVC Premium Choice are a great local brand but lacked strength in their market presence. This commercial helped propel them into many new supermarket chains and shopper's trollies.

  • Priority Health Functional Foods TVC A commercial for Premium Choice's range of "functional foods". We incorporated the slogan "In the big red bag" to help shoppers find the client's product without necessarily needing to be familiar with the brand.

  • Priority Health Christmas TVC The Christmas commercial for Premium Choice was filmed and edited at the same time as the other two versions for economy.

Priority Health

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Overview

Priority health have been producing locally sourced health foods, snacks and nut, grain and dried fruit products in South Australia for over 25 years. The premium quality of their products leant itself to repeat purchasing but they needed more people trying their brand in the first place. TV advertising was a great option for them to spark a burst of new interest in products and we’ve so far created three commercials for them.

Now that their brand is more visible, Priority Health have become more popular not only with consumers but also with supermarkets looking for local manufacturers with products supported by a strong TV campaign.