• Wakefield Emergency Department Logo This brand needed to be clear and unambiguous as people's lives could potentially depend on recognising it in an emergency situation. In most applications, the horizontal lines of the logo are extended to a natural break like the edge of the page or a change of surface in building signage.

  • Wakefield Emergency Department Press Ads This quarter page press ad for Wakefield Emergency Department ran in the veteran's magazine "Signal" in early 2015.

  • Wakefield Emergency Department Press Ads We created a whole range of press ad concepts for Wakefield Emergency Department based on the line-work readout of an ECG. This is a generic horizontal half page ad.

  • Wakefield Emergency Department Press Ads We created a whole range of press ad concepts for Wakefield Emergency Department based on the line-work readout of an ECG. This concept is tailored for the South Australian Police Journal.

  • Wakefield Emergency Department Press Ads We created a whole range of press ad concepts for Wakefield Emergency Department based on the line-work readout of an ECG. This example is intended for child care industry magazines.

  • Wakefield Emergency Department Press Ads We created a whole range of press ad concepts for Wakefield Emergency Department based on the line-work readout of an ECG. This example is intended for child care industry magazines published before Easter.

  • Wakefield Emergency Department Press Ads We created a whole range of press ad concepts for Wakefield Emergency Department based on the line-work readout of an ECG. This example is intended for child care industry magazines published before Christmas.

  • Wakefield Emergency Flyer A DL flyer for Wakefield Emergency Department for distribution at industry conferences. Copy writing and photography were completed in-house.

  • Wakefield Emergency Poster A poster outlining the advantages of choosing Wakefield Emergency Department for urgent medical care. Copy writing and photography were completed in house.

  • Wakefiled Emergency Website Navigating the Wakefield Emergency Department website is simple thanks to it's clean, traditional design. Visit Wakefield Emergency →

WAKEFIELD EMERGENCY DEPARTMENT

branding / photography / web
Overview

Branding a private hospital emergency department was an interesting challenge loaded with conflicting needs. The identity needed to hold semiotic value that would communicate the purpose of the facility while also being uniquely identifiable. The familiar red and white colour scheme and clear, legible sans-serif typeface extend onto large scale signage on the building front, complimenting the natural brown tones of the building materials while standing out from the street scape.